Salesforce Certified Data Architecture Practice Test

The primary goal of Master Data Management (MDM) in Salesforce is to ensure data consistency and integrity across systems. This involves creating a single, accurate view of core business entities, such as customers, products, and suppliers, which can often reside in multiple systems. MDM helps in consolidating and organizing this data so that stakeholders can rely on a unified source of truth.

By implementing MDM strategies, organizations can reduce data redundancy, improve data quality, and streamline data governance. This is particularly crucial as businesses grow and integrate various systems, ensuring that every department works with the same accurate and consistent data.

While creating backups, facilitating real-time updates, and maximizing storage are important aspects of data management, they do not capture the essential purpose of MDM, which centers on maintaining integrity, consistency, and accuracy of the master data throughout the organization.